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Snow effects for TV

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Snow Business

Bringing Hollywood magic to the small screen

Snow has magical powers. It’s supposed to be freezing cold, yet it makes us feel all warm and fuzzy inside. Whether you’re about to shoot a winter ad campaign or a TV special, you can trust our special effects experts to fill your viewers’ homes with festive cheer. That being said, we are also exceptionally good at creating alien landscapes, dystopic worlds and incredibly realistic volcano ash.

Let’s get the tape rolling

The sooner we can collaborate, the more our teams can offer. Even if you don’t have a finished storyboard just yet, we can hit the ground running with ideas. And of course, we always keep schtum until it’s on screen.
Whether you need fake snow for adverts or a TV show, we understand the importance of sticking to a budget. No matter how large or small – we can advise you on how to get the best effect possible. What’s more, you’ll only pay for the snow you use.
No two sets are the same, but we know what questions to ask. We’ll work closely with your production team to ensure your vision is in safe hands.
Our teams are experienced, professional and very used to working in challenging environments with minimal disruption – this includes private homes, protected sites and busy city centres.
Real snow doesn’t leave a trace, so neither does ours. We always return a set to the same state we found it in – sometimes, it’s even better.

Our very special effects

Click effect to find out more

From snowflakes to snowstorms, explore the many exciting effects we use to recreate nature’s most spectacular events.

Protecting what matters

Whether you’re shooting in a studio or on location, our products have been designed to fall as gently as the real thing. As proud suppliers of The Albert Initiative, we’re passionate about growing a sustainable business that protects the natural world we’re inspired by.


Midwives, Monarchs and M&S

We’ve recreated the big freeze (the worst winter on record) for Call the Midwife, dressed the ice lake in which Prince Albert almost drowned, and powdered Paddington’s home in artificial snow for the now-famous M&S advert. If you’re searching for inspiration for your next project, take a look at our snowreel.

Watch our TV snowreel Watch our commercials snowreel

Seen us on the small screen?

If a commercial features winter effects, chances are, we're behind them with our fake snow.

See our TV credit list
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Case Study


Call the Midwife Christmas Episode

Initially the 'brief' was, well, 'brief'. 'Falling and deep drifting snow to mirror the script - all set in the winter of 1962' please!

Snow Business have worked with Call the Midwife from its inception, but the two Christmas Special episodes looked to require 'film quality' winter set dressing, so the production team involved us from the first draft, onwards.

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Let's work together!

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