Everyday is a snow day!!
Think back to the last movie you saw with snow. It almost certainly was our snow. We’ve been creating snowflakes, snowdrifts and throwing artificial snowballs at famous faces for over thirty years.
Invention has always been at the heart of what we do. We've created a high-speed hot wax spray for The Day After Tomorrow, smashed a Guinness World Record and helped the makers of Hugo capture falling snow in 3D for the first time. Put simply, we never say never.
A Snow Business timeline, from then to now
Our company begins with a flurry of recycled paper. SnowCel is our first product and the world’s first eco-friendly artificial snow. What’s more, it’s far more realistic than its rivals – it can even form tyre tracks and footprints.
The year starts with ‘Do They Know It’s Christmas’ on the radio, and we discover sticky snow. By pushing a very small amount of water through snow as it’s sprayed, we realise it bonds to absolutely anything. It can even be scrunched together to make very realistic snowballs.
Nice year for a white wedding
We complete our first ‘White Wedding’ in Ealing, London. The guests enter the church on a lovely summer’s day, but step out into a winter wonderland.