Bringing Hollywood magic to the small screen
Snow has magical powers. Itâ€™s supposed to be freezing cold, yet it makes us feel all warm and fuzzy inside. Whether youâ€™re about to shoot a winter ad campaign or a TV special, you can trust our special effects experts to fill your viewersâ€™ homes with festive cheer. That being said, we are also exceptionally good at creating alien landscapes, dystopic worlds and incredibly realistic volcano ash.
Letâ€™s get the tape rolling
Our very special effects
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From snowflakes to snowstorms, explore the many exciting effects we use to recreate natureâ€™s most spectacular events.
Protecting what matters
Whether youâ€™re shooting in a studio or on location, our products have been designed to fall as gently as the real thing. As proud suppliers of The Albert Initiative, weâ€™re passionate about growing a sustainable business that protects the natural world weâ€™re inspired by.
Midwives, Monarchs and M&S
Weâ€™ve recreated the big freeze (the worst winter on record) for Call the Midwife, dressed the ice lake in which Prince Albert almost drowned, and powdered Paddingtonâ€™s home in artificial snow for the now-famous M&S advert. If youâ€™re searching for inspiration for your next project, take a look at our snowreel.Watch our TV snowreel Watch our commercials snowreel
Seen us on the small screen?
If a commercial features winter effects, chances are, we're behind them with our fake snow.See our TV credit list
Robbie Williams' Special Announcement
John Lewis - Excitable Edgar
McDonalds 'Reindeer Ready'
Call the Midwife Christmas Episode
Initially the 'brief' was, well, 'brief'. 'Falling and deep drifting snow to mirror the script - all set in the winter of 1962' please!
Snow Business have worked with Call the Midwife from its inception, but the two Christmas Special episodes looked to require 'film quality' winter set dressing, so the production team involved us from the first draft, onwards.