Bringing Hollywood magic to the small screen
Snow has magical powers. It’s supposed to be freezing cold, yet it makes us feel all warm and fuzzy inside. Whether you’re about to shoot a winter ad campaign or a TV special, you can trust our special effects experts to fill your viewers’ homes with festive cheer. That being said, we are also exceptionally good at creating alien landscapes, dystopic worlds and incredibly realistic volcano ash.
Let’s get the tape rolling
Our very special effects
Click effect to find out more
From snowflakes to snowstorms, explore the many exciting effects we use to recreate nature’s most spectacular events.
Protecting what matters
Whether you’re shooting in a studio or on location, our products have been designed to fall as gently as the real thing. As proud suppliers of The Albert Initiative, we’re passionate about growing a sustainable business that protects the natural world we’re inspired by.
Midwives, Monarchs and M&S
We’ve recreated the big freeze (the worst winter on record) for Call the Midwife, dressed the ice lake in which Prince Albert almost drowned, and powdered Paddington’s home in artificial snow for the now-famous M&S advert. If you’re searching for inspiration for your next project, take a look at our snowreel.Watch our TV snowreel Watch our commercials snowreel
Seen us on the small screen?
If a commercial features winter effects, chances are, we're behind them with our fake snow.See our TV credit list
M&S - Christmas Visitor
Call the Midwife Christmas Episode
Initially the 'brief' was, well, 'brief'. 'Falling and deep drifting snow to mirror the script - all set in the winter of 1962' please!
Snow Business have worked with Call the Midwife from its inception, but the two Christmas Special episodes looked to require 'film quality' winter set dressing, so the production team involved us from the first draft, onwards.