Cadbury Christmas Campaign

Cadbury's planned a large campaign to celebrate the advent of Christmas. Their vision was to create a different pop-up event at various UK locations for each of the 24 days of the Christmas countdown. Based on the design of their chocolate calendar, the public could access the online version each day to see a new door open, together with details of that day's event. Pop-ups included a giant wrapping station, Chocolate Grotto, and the 'largest cracker train'. Cadbury's recognised the joy and unrivalled festivity provided by snow. Their vision was to transform an area of a snowless town centre into a winter wonderland with real snow - just for one day.