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Selfridges Christmas Wish List

Case Study


The theme was 'Christmas Wish List' and each window would showcase one item that would most likely be on someone's wish list for Christmas. This item would be oversized and be the main focus within a large snow drift that would house a scene in miniature.

Create a large, stable, lightweight and also strong snowdrift that would allow the VM team at Selfridges to add one large prop which would sit securely onto the drift and also attach and pin lots of miniature props to the surface.

22 windows - 10pm until 7am, 3 days

What we did


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